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Why use mobile first web development?

Mobile-first design is exactly as it sounds: sketching, prototyping and designing for a mobile first experience and then scaling up to larger screens from there. Mobile-first ensures that you deliver the right User Experience (UX) to the right screen.

With such limited space available on a mobile phone screen designing for that makes far more sense for the UX. Designers must prioritize the elements of the website that are most important to create a strong base to work from.

Mobile-first web design has been somewhat of a replacement for strategies such as responsive or adaptive design. Both these design strategies focus on the desktop, or the largest screen, first and then the design is just altered slightly to fit a smaller screen, leaving the smaller screen a bit of an afterthought for designers.

Then why should I use it?

Mobile-first is a little bit different. It uses the concept of responsive web design and takes it to the next level. Instead of focusing on designing a mobile version of the primary site, mobile-first design focuses on building a site that puts the needs of mobile users first. In other words, mobile-first design builds a platform that meets the mobile user’s basic needs and requirements before worrying about laptop and desktop users.

One of the biggest advantages of going mobile first is that your website is compatible with all different types of platforms. The site that you see on the mobile device should be quite similar to the one that will appear on desktop computers as well. With that said, sometimes it can be hard to visualize how exactly a site will look on the desktop when you’re working on a mobile-first design, so give both platforms a test and make any necessary adjustments.

And what are its benefits?

Progressive Enhancement:

In web design progressive enhancement refers to starting with a strong base of designing and building up to a larger design for desktop. By using the mobile-first design strategy the design of a website starts with only the most important elements providing a strong base to build on. It is far easier in web design to upsize functionality and software than it is to try and downsize what is there already.

Google Ranking:

After Eric Schmidt’s announcement at the Mobile World Congress in 2010, 8 years later Google followed up on the warning announcing that they now use mobile first indexing for over half of all web pages globally. Mobile-first indexing means that Google will look at the mobile version of a website in order to rank it before the desktop version. By using the mobile-first design strategy web designers can greatly increase the chances of a website ranking higher on Google.

Focus on Core Content:

The content that is displayed on a user’s screen has to be clear, concise and easy to understand. When done correctly, the mobile-first approach positively affects the tablet and desktop versions of your site, resulting in a more clean and polished look.

Easy Navigation:

While designing for mobiles, web developers usually add few items on the menu. The user has a better chance of navigating and getting to the intended destination. Drop-downs have been removed from many sites, and rightfully so.

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WHAT IS THE RELATIONSHIP BETWEEN WEB DEVELOPMENT AND DATA SCIENCE?

Data science is a discipline that is gaining strength in the world as it helps organizations, through the analysis of large amounts of data, identify new opportunities, provides answers to many questions that companies didn’t even know they had and allows them to identify problems in a more understandable way. The collection of large amounts of data and the search for trends within it allows companies to move much more quickly, smoothly and efficiently.

This discipline today applies to most areas in organizations, therefore, it is not isolated from software or web development. Read on if you want to know how they relate and what the benefits of using it are.

There are several roles involved when it comes to creating a new website, in addition to the designer, other profiles usually intervene such as an account manager, which collects and transmits to the team the requirements and valuations of the client; an SEO, which proposes elements that will help the subsequent positioning; a programmer, who values the difficulty and executes the implementation of the functionalities proposed in the web design. But in recent years data analysts have begun to intervene due to their ability to predict the future in certain ways thanks to already existing data. Why?

  • Having metrics from other similar projects or niche studies can help define some visual elements, user experience and usability for the new website development, which will allow us to better reach the public we want with the characteristics that they value the most.
  • During the testing phase, the analysis of the data will allow decisions to be made in a timely manner to make the necessary adjustments quickly before going to production. Having the necessary information to guarantee the best user experience will allow you to earn points even before going to market.
  • If what we want to do is a redesign or optimization, having the historical data will allow us to identify points of friction, redundant elements, processes not completed and other variables that will allow us to make more accurate decisions and avoid errors.

Once the development has come out live, data analysis is also very useful because it allows you to measure the effectiveness of your campaigns, usability of navigation, design, among others, and optimize the site in order to meet the proposed objectives (sales, leads, get new followers, among others).

Thanks to data science we can compile the right data. Apart from visits, page views, rebound percentages or time spent on the site, we can analyze many other metrics that are as or more important than these.

Now, in addition to analyzing what happened in the past, or predicting the future, data science allows you to apply cognitive analytics, which learns and understands the behavior of customers, with our products, with social networks, channels and services that suggest new ways of making your developments more enticing and attractive to your target audience.


The amount of information produced by different technologies has modified our environment. From the point of view of technology, economy has become a data and code driven economy, since we are generating thousands of data every second that we could analyze to identify behaviors helpful to the company or even consumers. The same goes for coding, today everything is programmable in terms of obtaining and generating data.

Digitalization allows us to apply technology in very specific aspects of a business, data science is one of the technological trends that helps us improve efficiency in the company and generate new experiences for clients. How are you going to start using it?

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5 Top Web Design Trends for 2019

The beginning of a new year brings many innovations in all fields and web design is only one of those. All of us who live online doing custom website development follow with expectation each year’s new trends in order to remain up-to-date and offer our customers the best possible solutions.

Web design is usually more complex, versatile and dynamic than it seems. It combines many branches of knowledge that may enhance the perception that our target audience has from us or, on the contrary, it may reduce the intention to hire us. If what you want is for your website to look great and to convert as much as possible, its design plays a very important role. Mind you, this will not only affect the visual perception, but also the user experience and ease of use.

Here are some website design trends you need to keep an eye on this year.

#1 Full Width

Let’s start with full width, one of the web design trends that we have already begun to see since 2018.

Full width elements have gained momentum recently and are used especially in headers and multimedia material (images and videos) to highlight the content.

Its objective is to show the maximum amount of information possible with just a glance and capture the attention of the user who visits the website.

#2 Video Backgrounds

Another trend that is hitting hard is, of course, video in every way.

In this particular case, the trend focuses on videos used as backgrounds of sections or headers. They provide a very creative and visually appealing touch to the design, and generate a great impact on the user.

If you want to add strength to your message, accompany it with a good video.

#3 Bright Coloring

Color palettes with intense and bright coloring are also trending in web design.

A good color combination is essential to reinforce your site’s message, values and personality. Bright colors are another simple design resource; however, you must be careful when using them to avoid saturation that takes a toll on your user’s focus.

#4 Large Elements

Elements of great size have gained strength because of the same reasons the previous trend has made it into our list: attention and impact.

What are those large elements that we see more and more in web design? Buttons, videos, images, galleries or page titles.

#5 Mobile First

Another trend in web design that we couldn’t miss in this post is mobile friendly web design.

We are talking about designing for a mobile experience rather than adapting the desktop design. The aim here is to have a specific design for the desktop version and a different one that is mobile.

We’re recognized as a Nearshore Software Development and Design Company on DesignRush.

administrator January 18, 2019 0 Comments
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5 Reasons you should use Python for Web Development

Before talking about the reasons you need to use Python for your web development project, first, let’s see what the definition of Python is.

Python is an interpreted programming language whose philosophy emphasizes a syntax that favors a readable code. It is a multi-paradigm programming language, since it supports object orientation, imperative programming and, to a lesser extent, functional programming.

The language came into existence in the year of 1991 by the programmer Guido Van Rossum. Python is extensively used in bigger organizations because of its multiple programming paradigms. It has a comprehensive as well as a large standard library which automatically manages dynamic features and memory management. Python is easy to use for simple processes but also has the capacity to execute highly advanced functions. This is why companies that truly focus on costumers usually prefer Python.

After seeing the following reasons, you will learn why Kambda carries out projects in Python. It’s powerful, adaptable, straightforward and, most of all, it works.

  1. The Python shop, one of the best:

    Python is Google’s first and foremost choice and most of Google’s tools and offerings are developed with it. For startups, Google’s cloud services and Google Apps, Python is a safe bet for optimal integration capabilities.

  2. Suits and rapid development:

    With built-in high-level data structures, combined with dynamic typing and dynamic binding, Python is great for the rapid development of applications. Its straightforward syntax also emphasizes readability, therefore reducing the cost of program maintenance.

  3. Fast and secure:

    Python provides enhanced process control capabilities, object-oriented design and it also possesses strong integration along with text processing capabilities and its own unit testing framework all of which contribute to the upsurge of its speed as well as productivity. Because Python was built to be simple, any application using it will have far fewer places for vulnerabilities to lurk. Other languages that use a lot of code, are a large target for security breaches. Python’s simplicity, however, takes advantage of the simple principle that the more complex a system becomes the less secure it is.

  4. Like McGyver:

    While it once had a reputation for only being suitable for basic backend management, Python has grown. Its ability to support modules and packages means it can now do almost anything. We, at Kambda, use Python for: web development, web app development and more.

  5. It’s free:

    Python and its expansion set of supporting tools, modules and libraries are completely free. Popular IDEs – integrated development environments such as PTVS, Pydev with Eclipse and Spyder Python are available for free download.

administrator October 16, 2018 0 Comments
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Main Benefits of Software and Web Development Outsourcing

When deciding to start either a web or app development project or both, there is always a discussion about whether running the project in house or outsourcing it. Each approach might have its benefits but this has always generated discussion in particular within the IT industry with questions like “should I outsource?” “What is the best way to outsource?” and “where can I find a reliable outsourcing partner” among many others.

You might be asking yourself “what do I have to know about outsourcing, apart from the benefits I will be getting from it?” but a better question to be asked before defining the benefits of web and software developing outsourcing is “Do I have the knowledge, the experience and resources to manage such a project?” If the answer is no, you are better of sticking to your strengths and leaving the rest to a qualified expert. This way you are more likely to save time and money.

Let’s See Some Pro’s and Con’s

Outsourcing with third party companies will mean reliability and quality but it might not mean it is going to be the cheapest option. However, you are more likely to save in the long term since, if the project is correctly executed, you are likely to save on future updates and support time due to better and more experienced hands having built it.  Everything relies in what you really want and how you are going to achieve it.

Working with a company means having a dedicated team of professionals working towards meeting your goals. Your only responsibility will be to communicate clearly and assertively with the company.

Cost

Nearshore software development outsourcing is always cheaper in the long run as mentioned above. Besides, if you think about it, hiring a team, managing it, getting the right resources and equipment will mean more time and money you have to spend on a project. If you hire a nearshore outsourcing company, you might save resources while having a reliable team that guarantees the right approach and best practices with their services.

Time Saving

It helps you save your precious time allowing you to focus on what you do best. The time you were going to put into hiring and management an in-house development team might be used in more pressing matters. Plus, if you hire a company it means they are more committed to deliver a project on time and know more about the time spent in each task that’s going to be developed.

Quality

By outsourcing with a company you get the benefits of the latest tools and technologies, which in the long run will benefit the sustainability of your website and good performance of your system.

If you have any request please contact us, someone from our team would happy to answer any question you may have.

administrator August 10, 2018 0 Comments
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Which web development language is the best for my project?

This question is one of the most frequent queries within customers, sadly it doesn’t have a determined answer. Web development languages are chosen according to the requirements each client has, meaning all technologies used in each project are thought for each task or feature that is desired.

There are many languages you can use to program your web app or desktop app and there are sets of tools required to program and create the right environment for a project. Having said that, here’s a list of the most used web development languages according to our experience.

JavaScript Development

Simple, lightweight and it can be used directly with any browser.

JavaScript is a cross-platform, object-oriented scripting language used to make webpages interactive. It is used to enhance web pages and to provide a satisfactory user friendly experience.  It’s a language that relies mostly within HTML documents and provides interactivity that HTML by itself could never create. It is very fast as it runs itself on the client side, which means it doesn’t even need a plugin and this in turn reduces load time for high traffic sites.

Node.js Programing

Node.js is a lean, fast, cross-platform useful for both servers and desktop applications.

Is an open-source, cross-platform JavaScript run-time environment that executes JavaScript code outside the browser. Node.js uses non-blocking, event-driven I/O to remain lightweight and efficient in the face of data-intensive real-time applications that run across distributed devices. This environment allows us to test our web or desktop apps providing a smoother handling and launch.

PHP Web Development

It’s a quick and easy server side scripting language for web development and general use.

PHP stands for “Hypertext Preprocessor” and is known as a server-side language since it runs only on the hosting server and the end user cannot “see” the PHP script. It provides a fast loading speed and its code processing is faster than similar technologies like ASP. It is one of the most flexible technologies out there in the market and it may be used with many frameworks and automation tools.

Python Development

Thousands of third-party libraries make Python a popular and versatile language

Python is a general-purpose, object-oriented and high-level programming language that supports modules and packages, which encourages program modularity and code reuse.  It has a greater extension of libraries, it’s dynamic and is also extensively found in other languages like C, C++, it poses a unit testing framework and its scalable multi-protocol.

Ruby on Rails Programming

Ruby on Rails minimizes website development time in about 30-40% due to the lean code base, modular design and its capacity to be used with plugin solutions.

Often shortened to Rails or RoR, Ruby on Rails is an open source web application framework for the Ruby programming language. It is intended to be used with Agile development methodologies for rapid development. Since it is agile and it has libraries of already made plugins, it helps save time while its consistency creates efficiency through standardization. It holds great quality and promotes bug free development.

These are our top languages, applications, platforms and favorite tools to program and develop web applications. So if you are looking for great quality and sustainability, feel free to reach out to us for an assessment.

administrator August 10, 2018 0 Comments
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The evolution of web development

Web development is a term that before was used when people referred to the creation of web pages of private  intranets. Today, it has a totally different meaning and is more likely to be used when people refer to web applications that rival the size and complexity of desktop applications.

As the internet started, connection speeds were awful and so design was not an issue since complex purposes were not even allowed then. At the time, there wasn’t even the term web developer, instead the job title was referred as webmaster. Around this time, web design started to incorporate features like background images, columns with text, real time analytics, animated gifs and so on. All these features helped enhance the design and until today, some of these components are still in use.

Two big game changers were introduced on the late 90’s: Flash was introduced as a graphic editor for desktop computers and became colossal being not only used as an interactive display tool for web pages and games but also as a music and video player. Microsoft introduced Ajax to the market as an idea of using JavaScript to enhance performance in web browsers, but this idea wasn’t heard of as much as flash since most of the developers didn’t know that you could program with JavaScript.

Later, in the early 2000’s, Cascading Style Sheets (CSS) was launched and came into the picture to play a huge role allowing developers to determine their website layout on each page. HTML contained the text and CSS focal point had the visual presentation. CSS made website customization easier, ensured quicker page load times and  easier maintenance.

At this point, social media began to appear, the creation and mass reach of Windows messenger, MySpace, Facebook, Gmail and YouTube granted a big change on web development because it made programmers integrate those platforms into their web strategies.

In order to improve usability and responsiveness, John Resig invented jQuery, which is a lightweight , “write less, do more”, JavaScript library. What it does is basically to wrap up lines of code through methods that can be coded with a simple line. 

Then, in 2007, Apple released iPhone, making developers think more in responsive designs so websites could work well on cell phones. After this, in 2008, Apple came out with the App Store twisting the aim of the market and creating a new culture within the IT community. So, with the introduction of smartphones and fast internet connectivity, web developers were focusing more on loading time, security and usability.

Today unlike before, web developers and web designers are more aware of the bigger picture and the potential that internet poses. As a matter of fact, we can’t forget that there are other technologies that also influenced the evolution of web development such as gadgets or the internet of things that gave new perspectives to design and technology in general.

In Kambda we are always looking for new trends, we stay up-to-date so we can provide our customers with the best products and services. Take a look at our main services or contact us for more information.

administrator July 30, 2018 0 Comments
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Web development Evolution

Web development is a term that before was used when people referred to the creation of web pages of private  intranets. Today, it has a totally different meaning and is more likely to be used when people refer to web application development that rival the size and complexity of desktop applications.

As the internet started, connection speeds were awful and so design was not an issue since complex purposes were not even allowed then. At the time, there wasn’t even the term web developer, instead the job title was referred as webmaster. Around this time, web design started to incorporate features like background images, columns with text, real time analytics, animated gifs and so on. All these features helped enhance the design and until today, some of these components are still in use.

Two big game changers were introduced on the late 90’s: Flash was introduced as a graphic editor for desktop computers and became colossal being not only used as an interactive display tool for web pages and games but also as a music and video player. Microsoft introduced Ajax to the market as an idea of using JavaScript to enhance performance in web browsers, but this idea wasn’t heard of as much as flash since most of the developers didn’t know that you could program with JavaScript.

Later, in the early 2000’s, Cascading Style Sheets (CSS) was launched and came into the picture to play a huge role allowing developers to determine their website layout on each page. HTML contained the text and CSS focal point had the visual presentation. CSS made website customization easier, ensured quicker page load times and  easier maintenance.

At this point, social media began to appear, the creation and mass reach of Windows messenger, MySpace, Facebook, Gmail and YouTube granted a big change on web development because it made programmers integrate those platforms into their web strategies.

In order to improve usability and responsiveness, John Resig invented jQuery, which is a lightweight , “write less, do more”, JavaScript library. What it does is basically to wrap up lines of code through methods that can be coded with a simple line. 

Then, in 2007, Apple released iPhone, making developers think more in responsive designs so websites could work well on cell phones. After this, in 2008, Apple came out with the App Store twisting the aim of the market and creating a new culture within the IT community. So, with the introduction of smartphones and fast internet connectivity, web developers were focusing more on loading time, security and usability.

Today unlike before, web developers and web designers are more aware of the bigger picture and the potential that internet poses. As a matter of fact, we can’t forget that there are other technologies that also influenced the evolution of web development such as gadgets or the internet of things that gave new perspectives to design and technology in general.

In Kambda we are always looking for new trends, we stay up-to-date so we can provide our customers with the best products and services. Take a look at our main services or contact us for more information.

administrator July 30, 2018 0 Comments
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How should project management be measured?

Project management has become an important role in today’s professional challenges for any type of business or industry, making it important for us to be able to measure its success. Managers often differ on how to keep track of it as they define success according to their own experiences, knowledge or context. For some, success can be something tangible like allocated budget or customer satisfaction while others consider effective communication, stakeholder involvement or even collaboration as successes.

The above means that in order to have a holistic view on how to measure project management, we need to consider objective and subjective criteria; however, we will start by defining what success is since without understanding it, we will not be able to measure it properly.

What does project management success look like?

It’s obvious that success should be partly defined by hard metrics but they should not be the only focus of it. That is because there are many other intangible factors to consider such as the project’s capacity to contribute to the company’s overall strategy, customer satisfaction and more.

Here is a list of items that need to be considered while measuring project success:

  1. Project Schedule

    Project management is often measured by whether you are capable or not of keeping up with the original timing of the project. Project managers are often concerned about time management and find that achieving a positive outcome around it is especially difficult but a better way of evaluating time frames and your work is to do it on the go. Our recommendation is to schedule a regular update of your work schedule every week.

  2. Budget

    Us and basically most executives think that cost is one of the highest priorities in a project, so appraising your financial performance is crucial. Did you deliver the project within budget? Are you over or under the budget at a particular phase of the project? What can you do to follow the budget and not over spend?

    Delivering a project on budget should be considered one of the greatest factors of success.

  3. Quality

    The goal is not only to deliver the project under the quality standards set at the beginning of the project but to go the extra mile and exceed expectations. Even when the project is finished, it is always good to do a quality assurance test (QA) to compare the original set of goals to the delivered project.

    In addition, you have to consider if the project was delivered smoothly, or if the stakeholders and team members are satisfied with the end result.

  4. Customer satisfaction

    This is the stage when you know if the software or web development project is ready for the market. Your team has to await for the the client’s feedback. This review process has to take into account several aspects to really understand the overall quality of the product or service. You should expect feedback about the product’s perceived reliability, the compliance of the customer’s needs and their continued use and behavior. Would your customers buy or perform the desired goal of the product again?

If you reached this point, you’ve achieved your ultimate goal and have an attractive product ready for the market.

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What are (W3C) web development standards ?

Web development standards are a set of none static or evolving rules developed to promote and standardize the display of your website or application across all devices.

We all know that there are a variety of devices coming in different sizes with a growing selection of web browsers like Microsoft Internet Explorer, Google Chrome, Opera, Safari and others. We also know people use different operating systems such as Windows, Mac OS and Linux.

With all these possibilities, there is a high probability of your content, website or web application looking different in each of the devices, web browsers or operating systems. This means that if we wanted digital instances to work across different devices and configurations a standard was needed. It is possible to develop a website that does not comply with these standards but it is very likely that it will not be rendered properly by the different browsers and operating systems.

The World Wide Web Consortium (W3C) is the entity in charge of creating and maintaining web standards. W3C seeks to maximize web development to ensure consistency and quality around the web.

The most common items touched by W3C are for application and website design including standards for building and rendering web pages such us HTML, CSS, SVG, device IP’s and other technologies. We can also find standards for audio and video quality, privacy settings, mobile websites, accessibility and JavaScript. These web developments standards are not only limited to the most common devices such as laptops, mobile phones or tablets. They also regulate things like voice browsing, device independence, content adaptation, multimodal access, web and TV.

These web technologies standards were developed by thousands of members of the community that felt the need to build a consensus to promote improvement of high quality standards while at the same being aligned with fairness, responsiveness and progress in web technologies.

What’s the process of submission of new web standards?

The process is very simple if you think there is an important subject to be discussed. You submit your request and a W3C team in search of signs of interest will analyze it, in some cases they will go as far as to do workshops to bring people together and discuss the topic. If W3C sees enough interest, the director will announce the development of a proposal for a new solution, then one or more groups will work on it.

There are three types of working participants: Member representatives, invited experts and team representatives.  Team representatives fund technical work and help to ensure the proper integration with W3C standards while other teams take care of the technicalities.

This process promotes global access and quality in technical decisions by acquiring the consensus sought after by the entire community. One of its most important factors to ensure the above is that not only W3C members review the process; the general public can review it as well to provide fairness across all scenarios.

At Kambda, we are always putting special attention in providing a good user experience on all devices. Take a look at our previous work and let us know if you require of our web development services.

administrator April 16, 2018 0 Comments
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