On the internet you can find the answer to everything. Most of the things can be solved there and in this article we are not going to talk about something different. Google has become a transcendental platform for our lives. Do you want to look for something special or do you need to know how your favorite dish is made for a special night? All the answers seem to be found here. However, not only for our daily lives has this platform become important. For various industries it has also become a requirement to appear in the first pages of results of this search engine.
There is something about Google that is of vital importance and that serves as a platform to launch your product or company to stardom and that is the Google Ads services. Here we will talk a little about this and how with this tool you can promote your company.
Google Ads is Google’s advertising platform. Its first version was launched in 2000. Through Google Ads it is possible to create Search, Display, Youtube, Gmail and also Play Store ads.
In 2016, Google AdWords revenue was around $79 billion dollars. The second position is a bit far: we refer to the Facebook ad platform, with $26 billion dollars.
Since 2001, AdWords earnings growth has been remarkable. Through this service, generally speaking, businesses have the ability to pay Google to feature them on the internet.
The biggest advantage of AdWords is that ads can be featured for a super-targeted audience.
It is not simply paying to appear more times. It is investing in qualified audience and therefore, that is related to your business.
Ways to promote with Google Ads.
Before naming these steps, it is important that the main question is resolved: what is the objective of your company? What result do I want to have? Having this clear, as well as his answer, you can add:
Choose the keywords correctly for your ads
One tip we give you is to use the Google Ads keyword planner. With this tool you will find the appropriate keywords related to your products or services. In addition to
that you can obtain important information about the frequency in which users do a certain search and calculate the approximate budget that your campaign will cost.
Always look for your ads to be creative
If you want your investments not to go unnoticed. It is necessary to create advertisements that draw attention, attract and explain your product or service clearly. To achieve this point, it is necessary to put yourself in the shoes of a user and think: what is it that I would like to know or see from this brand? Only in this way will you achieve a successful campaign.
Don’t stop optimizing your ads in Google Ads
It is necessary that you always analyze the results and metrics that your ads can produce. This with the purpose of optimizing or making adjustments to your campaigns to obtain better numbers. In this way you will be able to have a more complete vision of whether the invested budget is giving good results or if there are keywords that are not working. This will help you make better decisions for your future ads.
To conclude, we can say that Google Ads is a spectacular platform to use for sponsored link campaigns. For a complete Digital Marketing strategy, it is important to consider this tool as a customer acquisition channel.
